- Photography

- Video Production

- Design & Branding

- eCommerce

- Mobile Application

From idea to reality
your vision, My theme.
Ready Ready ... Set... Ready ... Set... Go...!
Little story
When creativity meets technology, meaningful impact happens — and that’s the space where I’ve built my career.
As a Creative Director / Art Director / Digital Project Lead, I don’t just manage projects — I create experiences that blend strategy, design, and innovation to drive measurable results.
Over the past years, I’ve led high-profile digital and creative initiatives across the UAE, including AI-driven platforms, VR experiences, and branding projects for government and private sectors.
From crafting the full visual identity for Her Excellency Sheikha Mariam Mohammed bin Ahmed Al Maktoum’s companies, to managing Smart Link’s participation at GITEX Global, I’ve learned that success lies in transforming complex ideas into impactful, human-centered experiences.
My approach is hands-on and strategic.
I build teams that innovate, deliver, and grow — whether developing over 100 websites and e-commerce platforms with +95% client satisfaction, or leading AI and media teams to deliver next-generation digital products.
If your organization is seeking someone who combines creative leadership, digital transformation expertise, and real execution power, I’d love to explore how my experience can accelerate your vision.
Let’s build something that people don’t just see — but remember.
Core Skills
Leadership & Project Management:
- Leading, mentoring, and training creative, digital, and AI teams.
- Managing government tenders & delivering complex strategic projects.
- KPI tracking, quality assurance, and full-cycle project execution.
- Strategic planning, stakeholder communication, and operational management.
Creative & Digital Design
- Brand identity and visual strategy development.
- UX/UI Design using Figma and Adobe XD.
- Graphic Design expertise with Photoshop, Illustrator, InDesign, and Canva.
- Video Production & Editing using Premiere Pro, After Effects, and CapCut.
- Full website and e-commerce customization via WordPress and Shopify.
AI & Innovation
- AI-powered content creation (visual, video, and interactive media).
- Workflow automation using n8n and AI prototypes for corporate systems.
- Applying AI models to streamline communication and content creation.
Marketing & Campaign Management
- Meta Ads, Google Ads, and strategic campaign development.
- Social media content creation and digital storytelling.
- Managing creative teams to deliver marketing assets with measurable ROI.
Professional Experience

Art Director / Project Lead
Smart Link Computer Designing & Software House
2022 – Present
Sharjah / Dubai, UAE
(Owned by Her Excellency Sheikha Mariam bint Mohammed bin Ahmed Al Maktoum)
Lead creative and production teams, supervising the execution of all digital and visual projects.
Develop websites and e-commerce stores, managing user experience and content strategy, achieving 95%+ client satisfaction across 100+ projects.
Manage tenders and prepare both technical and financial proposals for high-stakes government and corporate projects.
Prepare presentations and lead interactive meetings with government and private entities.
Oversee advertising campaigns and brand strategies to enhance engagement and visibility.
Supervise all media and advertising production across company projects.
Develop video, audio, and visual content for clients with a strong emphasis on quality and storytelling.
Coordinate campaigns between Smart Link, Bee Pro, and Smart Media teams to ensure cohesive execution.

Co-founder & Creative Director
4Media Marketing Agency
2020 – 2022
Aleppo, Syria
Supervised all design, video, and digital content teams for advertising campaigns.
Designed brand identities, websites, and digital platforms for diverse clients.
Produced marketing and promotional videos, leading the full creative direction.
Developed brand strategies and communication campaigns that boosted client engagement and market reach.

Graphic & Web Designer
Banggler
2018 – 2020
UAE (Remote from Syria)
Designed user interfaces and managed the user experience across the platform.
Implemented visual elements and digital campaigns to strengthen brand consistency.
Supported the successful launch of Dr. Banggler, which achieved 28,000+ registered doctors, showcasing the power of digital strategy and execution.
Key Achievements
Banggler (2018–2020)
Contributed to the successful launch of the Dr. Banggler project in Syria.
Managed design, website setup, data organization, and campaign execution.
Reached over 28,000 medical professionals on the platform, highlighting the success of digital transformation.
Smart Link (2022–Present)
Full Visual Identity Development
Developed full brand identity systems for Sheikha Mariam bint Mohammed bin Ahmed Al Maktoum’s Office and her three companies:
Smart Link, Bee Pro Training, and Smart Media.Created brand names, logos, websites, and complete visual frameworks.
Government & AI Initiatives
Led Smart Link’s participation in GITEX Global 2024 under the Ministry of Education for the UAE Virtual Teacher Project, one of the most visited pavilions.
Represented the company at GITEX North Star 2025 under Sharjah Business Women Council showcasing AI-driven solutions.
Collaborated with Sharjah Police General Command during the Police Services Forum.
Developed AI prototypes for national projects such as:
Federal National Council: Smart Minutes System, Virtual Council Platform, and VR Museum.
Sharjah Police: Sand & Son Smart Awareness Project.
Web & E-commerce Development
Delivered 100+ websites and e-commerce platforms with consistent client satisfaction above 95%.
Integrated multiple software systems with mobile apps and dashboards.
Designed and launched the Al Madam Municipality Website with app integration.
Digital Campaigns & Events
Managed Dubai Taxi Company’s social media platforms for two months with limited resources, achieving exceptional results recognized by the company.
Conducted marketing meetings with Dubai Police, Dubai Customs, Diwan, Department of Economic Development, Ministry of Health, and Ministry of Education.
Internal Team Training
Designed and delivered in-house training programs on client handling, graphic design, and video editing for new recruits to improve internal productivity.
Philosophy
Creativity, for me, is a dialogue between art and logic.
I believe in design that works, technology that feels human, and ideas that move people.
Every project I take on must have purpose, depth, and impact — because good design starts with empathy, not aesthetics.
Outside of work, I’m usually sketching new ideas, experimenting with AI tools, or obsessing over typography.
And yes, I drink way too much coffee — but that’s where the best ideas start.
Latests Work's